About US
- The Story of the Founder -
Jason, Moodi, and Spring are friends who have known each other for thirty years, all with backgrounds in art. During their college years, the three of them shared a common passion and together established a design studio called Tornado.After graduation, Jason became an art teacher, Moodi took up the position of director at a design company, and Spring opened a landscape design company.Twenty years after graduation, during a gathering of their three families, they reminisced about their work over the years and the dreams they had in their student days. This conversation sparked the idea of collaborating once again. So they left their previous jobs and together founded howCat.
- The Origin of "howCat" -
Jason wanted our name to be memorable and visual. During a family vacation, the three founders talked about how their daughters were as cute as kittens and always full of curiosity, asking questions like"how," "why," and"what." Combining these ideas, "howCat" was born!
- Our Production -
In order to better control our production processes, we established Wuhan Star City Co.,Ltd. in 2017.Initially, we rented an office space to carry out our production activities. As our business expanded, our factory space grew from over 70 square meters to more than 1,000 square meters.Our production capacity has increased from a monthly output of 1,000 pieces to 14,000 pieces.Welcome to the fantastical world of howCat, where ultimate beauty awaits. Join us in witnessing our growth!
- Our Philosophy: Imagination, Aesthetic, Humanism -
Imagination
Imagination is the soul of a designer and the source of infinite possibilities. We encourage our team to constantly break through traditions, explore new design concepts and methods, and integrate imagination into the design of every product.The process of assembling 3D puzzles is full of creative fun. You can combine the small puzzle pieces into a complete three-dimensional shape according to the blueprint or your own understanding. During the process, you can exercise your imagination and try different assembly methods. We also encourage users to personalize their completed puzzles with decorations such as paint and stickers, adding creativity and making each piece unique. This creative process not only stimulates users' creativity but also extends to other areas of life, fostering innovative thinking.
Aesthetic
Our designers, with their exceptional aesthetic sensibilities, integrate color, shape, and space to create products of collectible quality. What we aim to produce is not merely an exquisite toy, but an "art toy". Our products encapsulate our unique aesthetic: a fantastical world brimming with ultimate beauty.We meticulously design every single puzzle piece to ensure the harmony and aesthetic appeal of the overall shape, offering you a visual feast and collectible value. We pay close attention to color and detail, helping you to enhance your aesthetic sense and cultivate your sensitivity to color, shape, and space. At the same time, our products serve as an art education tool, assisting teenagers in broadening their aesthetic horizons and understanding cultural connotations.
Humanism
We believe that products are not just objects, but also carriers that convey emotions and values.Our products embody our philosophy of life: it is by focusing on what we love that we can achieve a happy life. They also reflect our humanistic concern for the world: this world needs more creation rather than excessive taking.We advocate multiculturalism and encourage our team members to draw inspiration from diverse cultural backgrounds, embracing the diversity of the world with an open mind.We are committed to creating a caring work environment that supports the personal growth and development of our employees. We believe that only when employees feel respected and understood can they better integrate humanistic care into their work.
- Core Team -
howCat has assembled a team brimming with creativity and vitality.The core members include Moodi, our Design Director, whose unique design perspective steers the direction of our projects; Jason, our General Manager, whose exceptional management skills ensure that the team achieves its goals; and Spring, our Supply Chain Director, who ensures the efficient and smooth transition of products from production to delivery.The team also comprises experienced designers Enzo and Cleo, as well as Quinn, who focuses on project coordination. Together, they have made significant contributions to howCat’s innovation and development.howCat is committed to combining creativity with aesthetics, ultimately delivering the products into your hands.
- Development history -
